PHARMACIES

Pharmacies are a special kind of store, because nothing is as
important as health. The tightly regulated medicine market is
changing, and pharmacists face more and more competition
from other healthcare providers as well as within their own
profession. As products and prices generally standardized,
pharmacists must win customer loyalty in other ways. In
addition to professional competence, friendliness, and an
extended range of products and services, the atmosphere of
pharmacy itself takes on a crucial role. This places particular
importance on the interior design, since that is what sets the
tone of the consumer experience. This volume presents 75
projects which demonstrate the creative finesse of the
pharmacists, architects and designers who face these
challenges. The selection includes projects by renowned
specialists such as Mobil M and Plaren, as well as top
designers like Karim Rashid and Ippolito Fleitz Group, who
each approach this special design task from different
perspectives.